What do Niche Hunter's filters mean?
Niche Hunter (NH) can be a great tool, making your research phase much shorter, if and when it's used effectively. So, to get you off on the right foot, here's an explanation of NH's filters and how to set them. :)
So, like the Database, your first filter option is the 'Country' option.
By clicking on the down arrow to the right of the US flag (the default setting for Marketplace), you will see the other Marketplace options: Canada, Germany, France or the UK; checking the circle to the left of your country of choice will bring up search results that are specific to that market.
And again, like the Database, your next filter option in Niche Hunter is 'Categories'.
By checking the box to the left of each parent category you want to include in your search results, Niche Hunter will search for niches in that Category.
And you're not limited to one category...NH allows you to search for niches in as many of the parent categories Jungle Scout supports as you want. It's completely up to you! :)
Next, you can choose the filters, or attributes (the info that will determine the results of your search), for your search for a profitable niche.
All of Niche Hunter's attributes can be filtered using slider/ruler found to the right of each filter. Simply click on and drag the slider buttons to move them along the ruler. The button on the left-hand side of the ruler will move the slider towards the higher numbers, and the button on the right-hand side of the ruler will move the slider towards the lower numbers.
This holds true for all six attributes/
So, the first attribute is 'Average Units Sold'. This filter determines how well products sell based on the keyword(s) of your search. A high number means there is a good opportunity with the keyword(s), while a low number means the products don't sell well, using that particular keyword.
Next is 'Average Price'. This attribute allows you to choose the average sale prices of the products in the niches in your result.
Attribute number three is the niche's 'Opportunity Score'. This is a combination of the 'Demand', 'Competition' and 'Listing Quality' scores. The higher the score, the better the opportunity for that particular niche/keyword.
When it's a low opportunity score, that means the keyword likely has low sales (demand), experiences a lot of competition and/or has a product listing that is high quality.
When it comes to the 'Competition' attribute, a high score means the keyword is very competitive and the listings associated with the keyword probably have a lot of reviews. A low competition score means this keyword represents a good selling opportunity.
And how do we get this score? This is an in-house algorithm, created by our data scientist, that factors in the number of reviews the top 10 products have for the keyword being searched.
Like the Competition attribute, the Listing Quality Score attribute is based off an in-house algorithm. This filter can help you find niches whose products have listings that can be optimized.
In general, niches that score under 20 or 30 will have products with listings of very poor quality, while niches with a score over 70 or 80 will have products with listings of very high quality.
If you want to learn more about Listing Quality scores, the LQS blog is full of great information on how to use this data effectively.
Then, if you're looking for niches associated with specific keywords, you can enter those keywords in the 'search niche' field below the 'Word Count' and 'Opportunity Score' attribute sliders.
Once you've added your niche keywords, choose the number of niche results you want to see all at once by clicking on the down arrow to the right of the 'Results Per Page' title, found in between the 'Search Niche' field and orange 'Search' bar. In the drop down tab that appears after you click that arrow, click the number of results you wish to see (if Niche Hunter's database has 200+ niches that match your search criteria).
Finally, click on the orange 'Search' bar. If there are any niches in NH's database that match your chosen attributes, the results will be shown directly below the 'Search' bar. :)
** You can learn A LOT more about using Niche Hunter effectively by reading about the ins and outs of NH and how to find thousands of niche ideas with one click. Though the images in the blogs will look different than what you're seeing now because they were written before Niche Hunter was updated, the principles behind how to use the tool remain the same.Or, you can email us at support@junglescout if you have any questions about the Niche Hunter tool. We're always happy to help you out. :)